Love Company, You Really Want to Make Facebook Your Intranet?
I could also talk about Google Plus here. But Facebook has simply been widely proven to be good for many things:
In five years, it replaces Amazon , it eats Google’s advertising business, manages the email from, fit for the idea motor for businesses and is, moreover, soon to overall operating system of the Internet.
And now it can also intranet? It sounds too much a conspiracy theory.
Thoughtful but I was already, as I recently spoke with the head of communications of a company with many international staff. He said news would get in the company’s Facebook group temporarily more clicks than the intranet. As he raised his arm, and two more closed enterprise groups occurred to me on Facebook, where employees can meet to exchange information.
Just a coincidence or is already a trend?
Facebook mixes the discussion about Enterprise 2.0 on new
Chris Morace by Jive announced in June that already 70% of employees solve their business tasks with applications in the cloud -. So unsanctioned and outside the intranet No bad people, so Morace, but people who just want to do their job.
Random it does not look in the examples above. For the two Facebook groups received very well and the members are very active.
In my view, this dynamic two important lines of discussion on new mixes that always accompany the introduction of Enterprise 2.0 technologies in the enterprise:
2.0 Knowledge and making calls in the company visible and fruitful.
How much urging and how much will is needed to ensure that its employees use Enterprise 2.0 technologies?
The group members from the example in any event had to urge to share on Facebook nobody. No one has been vaccinated with a new culture of collaboration, so they use 2.0 applications fullest possible advantage.
At the same time, the example but also shows that Enterprise 2.0 calls not automatically brings out the coffee rooms and there discussed knowledge for everyone in the company makes visible and fruitful.
On the contrary, told cases make tangible, such as Facebook is becoming a virtual water cooler at the edges of the intranet. Employees they manage to their own motivation. But not a single plan of the company is located.
At this point should be adjusted not only for the person responsible for internal communication, but also for the security experts discomfort.
Even now it happens that on the Facebook page of your own company advertising from the competition on. We can not imagine how that data mining is to develop on facebook further and who else is reading everything .
Why is Facebook so attractive for employees?
A closer look at specific cases, there are understandable reasons why employees are active on Facebook:
The existing intranet does not meet the company’s international heterogeneous structure. Facebook is so simple – and internationally.
The topics discussed are Facebook or at least close to 2.0.
The existing Enterprise 2.0 applications are not yet established enough and throw questions of reliability, performance and ease of use on.
Given these conditions, it has Facebook easy:
The network is incredible, “sticky” – many anyway move there and spend a lot of time on their networks.
The use is practiced and makes it easy for users – at least on the surface.
The intranet has nothing to give in activity
There are good reasons why Facebook is still far from cannibalizing the approaches of social intranets in a big way. However, this does not help much if Google Plus with his suite waiting at the corner of useful business apps or other collaboration solution that is a backdoor strategy has written on the flag.
The intranet as a haven specific and sensitive information where collaboration arises by itself – no company should set out that this is irrefutable.
If the bleeding of the Intranet has exceeded a certain point, it becomes difficult. Because the activity and participation of the employees are its lifeblood, there is nothing to give away.
For one uses experience, depending on the company only a fraction of the employees at all this platform. On the other hand maybe it turns out that the “employee on Facebook” just are those affine and 2.0 enthusiasts who will shape the future Enterprise 2.0 development in a company significantly.
If this top user and important multipliers on Facebook are traveling, how they should at this time other less insiders in the company exemplify what advantage Enterprise 2.0 for them personally and for the company? Who will then illustrate how wikis, people networks and blog platforms, communication, knowledge, innovation and ultimately advance the competitiveness?
A key success factor for the introduction of 2.0 elements in the company is reducing alternatives. Some companies have jumped the gun and have the abolition of the e-mail initiated to give an impetus to the 2.0-communication. However, acceptance of the new options will not fall from heaven but is caused by performance.
It is now not in the power of the company, Facebook or a spontaneous urge of staff to a freshly brewed coffee abolished. It is more important to learn from the power of Facebook:
Give the user acceptance of the importance it deserves – by her employee involvement from the beginning of the change process and prioritize their central concerns accordingly.
Avoids sleazy solutions in terms of performance and error-prone.
Convinced with excellent ease of use and powerful search capabilities.
Analyze the alternative paths of communication and collaboration that exist within and outside the company and that could torpedo the establishment of a new social intranet solution.
Who wants Facebook, it should get
If the budget does not yield, clearly defined small solutions are better than the great clearance in terms of 2.0 roll-out.
For example, if users want to necessarily intuitive micro-blogging application, in the timeline you can comment – why deny them? What else passed the Facebook features that have used the aforementioned colleagues so eagerly?
Not convinced? Then a thorough analysis of the first step to a compelling value proposition to which the user simply can not say no.
Always remember: The standards are set. Facebook is an attractive coffee kitchen – external, but accessible from your enterprise easier than you may be fond of.
PS: Let’s go back to Google Plus. Who wants to know what it specifically company brings in the future, finds substance in this regularly updated by me collection of Google + contribution fraud on the net.