A beta is a kind of incubator and so it goes Google+ currently no different than any premature infants, although a very prominent: The assembled kinship and doctors observed his fluttering ECG times excited, sometimes anxious and sensors comments for each tenth of temperature variation with shrill beeps.
About the young Google+ however, trouble was brewing lately: less traffic were measured and here and there caused the alleged unilateral membership structure frown. To top it all will not end the damn beta phase and the companies may not always participate.
Much discussion, but the core was under
Do you have to – make a future commitment worry – as a company? In my opinion, the many meetings and discussions of recent weeks have completely drowned out an important aspect.
Much has been said about the competition from Facebook and Google+. If the platform is adopted by a community that fits the network experience? And yes, Facebook does have thirty to forty times as many members, so it is virtually unaufholbar.
All right – but Facebook and Google are both strategic thinking companies that have long also plan over the network itself. Long the network is no longer a full-length, but also has a role in a much larger piece. And for the realization of its overall strategy Google has the best chance of success: mainly thanks to its services and the openness of his system.
What role does Google+ and what play? Google CEO Eric Schmidt has recently Google+ as identity service called.
He could have said: Google+ is for us a better basis in order to take advantage of all our data we already have anyway, and those that we will get in addition. Because identity is the basis for controlled interactions and the use of services in a way that it becomes a brisk flow of data generated by the platform owner and their customers can transform into different business models.
Ultimately, however, this strategy aims not only to a limited world of Google, but on the entire World Wide Web. This will be a huge self-service store where users check in to volunteer because they want to use services from Google.
Facebook also controls this goal, but from a different direction than Google for years.
Facebook’s starting point is the network and Google’s starting point is his services. Facebook has called in July apps as his future and increase a service to the other in order to make its network more attractive. Google, however, is on course just to touch with the Google+ social glue that once all is intended to summarize his services.
Services and openness as a projection
We can already see that the services play an important role in this strategy. Right here is Google, the search engine and all-other-Group, already a lot to offer.
Because the core business of search enrich this by now and the Android universe, cloud services of Google Apps for business users, mainstream services such as Google Maps (and everything else related to it) and the Chrome browser, the increasingly important functions takes over.
In the vast landscape of services then manifested also another advantage of Google’s system: its openness.
Here, Facebook has a large deficit. Functionally, Facebook keeps opening, first with the standard for single sign-on Facebook Connect (2008) and then with social plugins such as the Like button for websites (2010).
However, in the perception of the users, there is always a closed network remained and acted regularly criticism with his messed-up policy, users default unreasonable always something more public than those held dear.
Google’s approach, however, is from the beginning: only attracts the service, then comes the login. So we made it in the summer to over 1 billion monthly visitors . For this potential to draw on Google+ and public contributions and email alerts are also non-members can easily include in network activities.
The threshold that this register in the future in order to comment posts, pictures or interact with each other through a variety of apps will be low when the beta is even over.
Network fatigue will then probably not be an issue, because the new members introduce themselves during the registration completely different questions. Instead of “What do I have on another social network?” She moved perhaps only one thing: ” How can I make better use of the services of Google for me? “.
Of course, if Google+ failed as a network, Google has lost. The “identity service” is the key to a new quality of value creation, and he has liked the community and not Google.
Google has already done many things right
But Google is not just any startup that quickly runs out of breath financially and with a view to visitors. It has great adaptability proved (as lately the way, also Facebook). And so much with Google+ Google still can go wrong – it has already done many things right.
Google+ has demonstrated at the start that it works when there is a community that has something to say. The almost-synchronous exchange in which early adopters felt comfortable, can be good for the mainstream tomorrow. Google has also made it clear , he is concerned with valuable communication and a focus on publishing and distributing.
Even if at the end of Google+ attracts only a part of the mainstream, that would be a success. It is then that the part be the preferred focuses on the exchange of content beyond Likes and emoticons.
Back to the perspective but the company: If you are active on Google+ – it will be worth it?
Google+ is a strong child. It is already clear that you have to monitor the situation and must identify the services and activities for each individual case that actually benefit the company. It may also be that Google + -Nutzerzahlen develop more slowly in the shorter term.
Nevertheless, the combination of the network with the search and other Google services firms will generally offer numerous opportunities to enhance their presence online. As I said, not every Google service user is already active on Google+ – but why go the company’s far past him. Ultimately, Google will decide openness. The outlook is positive.