Business with the Sleeping Beauty Commodity
Who is Google for “raw material” does not find one of the most important resources of the 21st century data. Data are not scarce, they are even often on the servers of their owners. But there with them as with Sleeping Beauty. You have to discover their potential and kiss her awake
One of the major approaches, broke lying to transform data into values is Open Data . Governments around the world have recognized for some years, what benefits it brings, make available state-imposed, non-personal information to the public. Meanwhile, it is more than time that make his own company and Open Data – first success stories speak for it.
Anyone who wants to better understand the significance of the approach meets on 20 and 21 October in Warsaw with the experts of the scene – or he looks abroad. Open Government Data are in the United States and Great Britain established initiatives, both countries have large portals solely for the purpose of its citizens to make government transparent data.
David Cameron, Prime Minister of the UK today, held as a campaigner and guest speaker at the TED conference in February 2010, still interesting lecture on Open Data. The official portal to still came from the previous government. A driving architect of the project was the artificial intelligence expert Nigel Shadbolt. His is a worth reading appeal to companies to finally make Open Data own.
Of course, the open data approach fits into a modern democracy understanding, in the official government transparency and citizens per se desirable goals. But he just also fits benefit calculations to budget deficits and austerity programs: Namely see citizens, for which money is spent in the state and which contracts are closed, they can criticize, bring better suggestions and so ultimately help to optimize spending.
How it works Open Data
How does it work concretely in projects? We take control of public spending: for there is in the UK. They are aimed at citizens and provide information on issues of public bodies and public procurement. They use applications and visualizations that prepare financial relationships to understand.
Or infrastructure: FixMyStreet combines a map with a simple registration form, with the citizens of the United Kingdom can easily and efficiently report potholes or broken traffic lights to authorities.
A whole series of projects worldwide using Open Data also for greater transparency in public transport: Swiss trains can be traced for example in real time on a map. And the World Bank visualized global statistical data on her porch.
In Germany so far lacks a central government initiative to open data and will be as planned until 2013 probably coming. So it remains committed some activists and regional bodies such as the recent Berlin Subject to start projects. A good source of inspiration also from Germany and Europe is, moreover, the Open Data showroom .
Where are the private companies?
On public data access company already too happy. There are portals that make data from different sources to find and offer visualizations. Many paid apps based on public data or build upon how the data-driven journalism from Guardian or Texas Tribune , as well as the Bing Health Maps . Meanwhile, a wealth of spatial, demographic statistics, as well as economic, transport, building weather and environmental data are freely accessible. A growing number of companies are modeled own services around it, uses it to improve decisions about locations and mobility on the recruiting or the market analysis.
But Open Corporate Data in the strict sense wants to work with the data of the enterprises themselves to tap potential of it. This may sound strange, because basically all corporate data apply only once as sensitive.
Facebook leads the way
But Open Corporate Data can work. Netflix about 2009, the recommendation algorithm for its streaming service optimized by making anonymous user data of a developer community access and wrote out a competition. Even gold deposits have been developed already cost using the open data approach.
But impressive is an example from this year: the construction of Facebook’s new data center in Oregon, for its energy consumption and performance, the planners had set ambitious goals. Facebook it did not rely solely on their own forces, but published plans, requirements, objectives and technical details in order to collect suggestions from a community of partners, developers and computing specialists.
Meanwhile, Facebook marketing its data center as a success story about one of the most energy-efficient data centers worldwide. That the design is public and can be copied by other companies, see the company’s representatives as an advantage. Because it also important to promote an ecosystem of developers startups go, is dependent on the Facebook.
Facebook is a spectacular example, and many companies might want to also not be compared with Facebook. But the truth is that the Internet has long been a battle for transparency prevails. Flight data, prices of consumer electronics, availability of books stock – formerly kept the provider rather like information for themselves or on their own portals. Today, not a dealer can afford more, so as not to be online and on as many comparison shopping or booking platforms because only so ordinary visitor traffic can be reached.
What transparency and how do I reach them?
The Facebook story also shows that behind a data transparency strategy can be a whole set of objectives:
Innovation and value creation through new knowledge or combination of knowledge.
Reputation and retaining key stakeholders.
Optimization of service and processes of the decision to invest or purchase and improvement of real and virtual infrastructures.
A decisive factor for success is the way in which the published data are processed and made available. The examples show that it is not enough to provide databases on the web. Ultimately, it comes down to who will handle the data and what responses are expected. Are promising visualization tools or maps mashups can incorporate their input into the user. In other cases, technical interfaces facilitate the announced stakeholders such as customers, employees or suppliers to access the data.
Of course you can also start earlier as New York City, where they chose an Open Development approach: where developers were invited as part of an app contest to develop applications that should make the city administration more transparent.
It does not take data giant
Open Corporate Data infected today in its infancy, and yet fundamental questions such as standards for data licensing are not fully understood. Can also desirable and feasible business models argue about the question whether a navigation provider may sell data to the police to their optimized speed traps .
But you do not need a data giant like Google or Facebook to be to lift with Open Data new value creation potential. Companies can start with three simple questions: What data do I have? Which of them can be made freely available to third parties? What are the goals I could achieve with it: Optimizing improve my image or drive innovation?
The answers lead directly into a detailed analysis and evaluation of the ways in which these goals can best be achieved.
I think the companies are missing out if they leave their data go back to sleep. The 21st century continues, always a good reason quickly find out how the thing works with the kiss.