The doubts are not new, but recently found by formulating them clearly better:
how far away it is actually related to the culture of communicating and thinking for social media?
I do not want to talk about the social Wild West, because there are such questions do every day by itself. Twitter and Facebook have seen in their young lives, many forms of cultural appropriation by their users. Each new network with sufficient mass lived through that: it is learned and struggled – open end.
Much more important, I think that the fight does not stop at the gates of the company. Because of course Facebook and Twitter where the smallest denominator of understanding about culture, when it comes to the introduction of social software. They influence how new tools are integrated and there adjusted as they are used. Culture happens once in their heads, and are strongly encouraged to work.
Social Media break us
But, as I said, the doubts about the social media culture to take, and from an unexpected quarter. It’s not just about social media fatigue as a half-height mood of insiders, but the disgust at ” junk Web “. Social relations activist Chris Brogan see it on the rise: mere signaling and distributing – like visual – Emotion appetizers dry take the upper hand, sense and understanding.
Feeling is still a ray of hope for the Americans, but on this side of the pond spills the criticism of this spasm network as a small sense of crisis tsunami: stupidity and social media go hand in hand, sometimes it is a calculated rocking of supply and demand , times it intellectual laziness, which capitulated to the velocity and a hip Bank investigated.
Special Layer discussion control with secure mobile social media apps, and even in Silicon Valley, there are first self-help groups against the culture of distraction .
All this makes not just better, that even in the company’s image (and thus a kind of precursor of the culture) of social media long was sub-optimal and is still riddled with all sorts of misunderstandings. After all, 45 percent of companies in Germany as of January see not ready for the new 2.0-culture .
What exactly do you mean, was not delivered. Presumably, it was not sober list of recommendations for Web-oriented thinking . Remains an open for all sorts of speculation scale on which real and virtual culture cultural mix – up to the showdown between the generations.
Showdown Held Relaxant
Drama! This makes clarification Do not try any easier. Because the behavior formative narratives of business life be lived – just real culture.
Efficiency and networks belong to it, but often misunderstood. For in the context of corporate goals they have already been too easily narrowed down to speed and range and lose all the easing that could provide asynchronous and real interest links. Out of sheer habit acceleration, noise or fragmentation tends to be taken into account. It’s not about culture, but a few screws on media literacy and the configuration tool.
Evil can’s are when the platforms of collaboration to be forged weapon – the battle for the best brains. HR handles the social media rudder and the first companies to orient their recruiting at Influence score . More and more candidates integrate it into their CV’s. Internally, such measuring constructs will be important in the future. The problem so far but their lack of transparency and thus diffuse their influence on the culture of cooperation.
And because they provide convenient answers to difficult questions, these scores cement ultimately the imperative of social and self-presentation: It is easy to constantly be in contact, communicative to act and react to reveal himself in sections and status messages.
Behind it does not have to equal the newly-born urban myth are from Facebook abstinent psychopaths. But all of this fits the supposed ideal of joint work in the modern corporate world in which much of what is necessary, quickly becomes the panacea: Meetings, open-plan offices – and just now social media.
What does all this mean for cooperation in the hands-on intranet?
A dollar fine initially. For anyone who says the company social media (and social software thinks). This would be a recognition that the fixation on the consumer networks with regard to the use of social tools in business at least has some undesirable side effects.
For it is nice that we Schopenhauer internally often difficult reached usability of Facebook & Co.. It’s also nice to show how well the cross-linking works anywhere on the benefits which arises from – and why it is good to join there. But none of this should not cause to bring social media solely with a breathless communication and behavior in the context of thinking, the most beautiful output is prizefighter to ever shorter, but more frequent status updates in the minds of employees.
Participation is of course still a major challenge in the intranet. But in collaborative communities in the future there will also be about quality.
Instead of hyperventilation conscious design is needed – conscious in terms of a culture of thinking, which does not split off the speeches from listening. And that gives the concept of social business again with more diversity. And that is also the quiet provided space for the persistent work on the thing that focus on long-term tasks and tasks of all, the oases, in which one can think and where are impulses to innovate, and the virtual islands, the knowledge providers, planners , strategists, attract developers who already know that their work needs phases of foreclosure.
The Road to Quality
How this could be done, it needs to have more blog posts, but there are signs that point the way:
First of all it is important to recognize that self-regulation falls short in the reduction of Internet and other stress at work. For companies, this is not a luxury problem when HR professionals listening so. Noise from new social and mobile media has effects not only on health of employees, but also on the quality of work results.
The use of the new media is not a generational issue. Somewhere between Fullerton and research , there may be people who now spot a new androids who no longer has a SMS thumb but also a change in the brain. But ultimately, the differences between the expected generations be a grossly underestimated problem easily. Words, who alone Generation Y can decide on the design of its social software that ignores possibly colleagues who collaborated for 10 years before Facebook online – surely only a semi-solid foundation for long-term planning for the future.
Let’s call it “flow” – the principle productive (co) Work: Thinking requires concentration when it is designed for creation and long-lasting goals. The new collaboration needs sharp focus on topics that clear roles, limited periods, participants who recognize each other. Also, the network begins to remember is this: For example, with a new invitation philosophy as Branch or if more quality the sacred cow of blog commentary is discussed recently not to designate clearly inconsequential.
Here we are as well as the contribution of community management. It depends on him to set the tone of communities to make listenable, but perhaps less visible or loud voices to insist on results, with which something can begin.
Is not insignificant, as platforms can support this. A look at exotic examples worthwhile: Why, for example, at the nerds of StackOverflow so much done?
This is indeed the big question: How did the technology needs to evolve? There is a total of more human scale, less noise. Nothing could be the next mega-trends is not in vain Calm Technology.
One thing is certain: participation without quality will bring nothing in social business enterprises. Because spasm is certainly not the future, cramping not. If the new culture this knowledge alive, it’s sometime: participation because of quality.